We Listen - what you want
Research so far
This is what we have learned from YOU so far.
1. Market Research
We need to balance the needs of the::
The People (YOU)
The Organisations (SeaPigs)
The Planet (Love Our Tiny Blue Dot)
2. White Paper
People do care about sustainability and our planet, but they will not compromise on product style, convenience or quality.
3. 100 Informal interviews
A large amount of people think sustainability is recycling, however the more well informed audience recognise its not just about recycling and are interested to help, as long as it is easy.
5. Qualitative Research: Flip Flop Purchasing Decisions - 11 interviews
This research highlighted our 2 main competitors; Havaiana’s & Birkenstock and why people love beach footwear.
Online Survey: Flip Flop purchasing decisions – 357 responses
Style was the most important buying decision and people value comfort highly.
When asked what they do with flip-flops once they have expired, 46% said that they dispose of them in a household bin, 30% still have them, 9% gave them to charity and only 7% recycled them.
6. Qualitative Research: Do they like the SeaPigs Brand and messages – 11 interviews.
It was clear that people loved the name SEAPIGS and they especially loved the SeaPigs Guarantee, even the environmental sceptics. With your advice we decided to make unisex beach footwear.
7. Qualitative Research - cocreated flip flop.- 10 interviews
We found out that we will pay more money for comfortable beach footwear and STYLE is the most important buying factor.
8. Online survey - branding - 256 responses
The SeaPigs branding was chosen by the SeaPigs Herd, via qualitative & quantitative research, alongside social media engagement.
9. Focus Group 2 - Brand and Product
The SeaPigs Guarantee was refined further, along with lots of helpful adaptions. A big thank you to Newcastle University and the Start Up Team.
10. Structured Interviews - cocreated flip flop - 11 one hour interviews.
Product stitching was discussed and well received and the artists impression drawing was widely liked.
11. Focus group 3: Subscriber rewards and pricing
Subscriber rewards were adapted and refined and unisex decision confirmed.
12 online survey - cocreated flip flop - 111 responses
Stitching the sole was positively received, without the herd knowing the environmental benefits of stitching and not using glue.
13. Website and conent testing - structured interviews
More to follow, we pinky promise