WHERE DO WE GO FROM HERE?
What’s next for SeaPigs following the end of our Kickstarter campaign?
As you may be aware by now, the SeaPigs Kickstarter campaign to raise funds to produce our Drifters has come to end. Unfortunately, we were not successful in meeting our goal. While this is disappointing, we are nevertheless undeterred in our mission to bring our products to you, our Herd. We know that Kickstarter is just one of many options that can give us what we need in order to bring SeaPigs to the masses in a way which matches our vision for the brand. There has been interest from other avenues of funding, all of which we are investigating and interested in pursuing as despite our shortcoming with Kickstarter we still believe in the brand, and have been reinforced by the lovely Herd about what a great message and idea we have.
We acknowledge that one of the setbacks that made people reluctant to support our brand during the Kickstarter period was a lack of enough coverage on a physical product to show people. This was due to an unavoidable setback during production which was a great regret to us as we were dying to share more about the product with you. As it was, we appreciate you saw more mock-ups of the product than the actual product itself, and this is something we have to own and do differently moving forward. We are continuing to move forward with the manufacturing of the Drifters and still have every intention of the Drifters being our first major footwear release.
In the interim, we have decided to pivot towards the sale of our SeaPigs water bottles, which have proved a roaring success the likes of which we never initially predicted when we originally set out to make our strategy all about the Drifters for our brand’s initial beginning stages. The SeaPigs water bottles have a use for all around the year, as opposed to only potentially being of use in the summer months, and can help spread sustainability and recycling in the rain or shine. Just head over to our Instagram page and look at all of the instances people have snapped the SeaPigs water bottle - from ski slopes to blazing hot beaches.
So make sure to be on the lookout on our website and across all of our social media over the coming months for more information about our water bottles and just how you can snap one up to be looking stylish and sustainable wherever you find yourselves on your travels (don’t forget to tag us in any pics!) Before long we will be back bigger and better than ever with our Drifters line ready to blow your socks off (literally). SeaPigs may be momentarily down, but we are not out. We appreciate your support and look forward to when our Drifters finally get the debut they deserve.
Thoinks for reading,
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