Sweet success helps SeaPigs enter the circular economy

How SeaPigs love our planet

SeaPigs love our Beaches

Take/Make/Waste Economy

The way business is being conducted at the moment cannot continue. Look anywhere and you see prophecies of how we’re killing the world and yet few seem to care. The current economy follows a take, make, waste format. This means that companies butcher the environment for fossil fuels and materials that they can use to make whatever product it is that they want to sell. Once they’ve created their product and sold it to the consumer, that’s as far as their responsibility goes. They don’t care about what happens to the product once it reaches the end of its lifespan (which is usually very short when you consider the absolute empire of items that fall into the category of ‘single-use plastics’). It falls to an often unmotivated public and unmotivated government to find solutions to deal with all of this waste that’s not going anywhere for hundreds of years. And all the while, the fossil fuels we rely on to make all of these products are drying up.

The Circular Economy

Clearly, we can’t go on. We’re going to be left with nothing. Consequently the Good 1% are investigating alternatives that we can use in order to become more sufficient and rely less on the ever-drying well of oil. It is not widely known that plants can be used to form plastics, but thanks to the development of technology, it’s becoming possible. The fact that plants can be grown again and again, year in, year out, means that finally there is an opportunity opening up to use a circular economy, rather than the current take-make-waste disastrous model we currently see in operation. The circular economy is a direct opposite of take-make-waste, and SeaPigs have wanted to embody it from the start (go back and look, it’s all there). A circular economy means that whatever materials we take from Mother Nature, we either return to her, or use in a non-damaging way. The circular economy involves any brand that participates taking back its own waste once its product has reached the end of its lifespan, and personally seeing to it that the product has been recycled and reused effectively. Basically, it’s about caring about the impact you’re having on the world as a business.

Closing the loop


As champions of the circular economy, we want to shout about how we adopt this approach, if we’re determined to be the example. One of the pillars of the SeaPigs brand has always been ‘If We Make It - We Take It Back’, our SeaPigs Guarantee. This is an initiative whereby if customers return their finished-with products to us, we reuse them in further products or dispose of them in a safe, environmentally beneficial way. Further, we offer customers a discount on any further purchases for assisting us. We know there needs to be an incentive for customers to do it.  The motivation needs to be there, and response to our Guarantee has tested well, suggesting our Herd would happily take advantage of it when our first batch of products become worn in. This is our way of taking true responsibility for the disposal of our product. And this is all before we talk about how we make the product itself.

 Finding A Better Way

Our way of tackling the plastic problem is by using it from non-traditional resources. We are determined to be a part of the new wave of production companies that use these new and emerging technologies that take plastic from the planet in a way that does not damage it. That is why we have partnered with ‘I’m Green EVA’, a company that extracts EVA (for all intents and purposes, plastic)  from plants rather than from crude oil deep below the ground. The plants it uses are sugar cane, which is farmed en masse in the fields of Brazil. The sugar cane is already cut down anyway for food purposes - we are taking the by-product from it to use for our own needs. The process has already been seen to be extremely effective in Brazil, seeing a great deal of uptake in surrounding cities. These sugar plantations are far from the lush Amazon rainforest, so do not worry about any impact this may be having on deforestation, which is a whole other issue in and of itself (Brazil is absolutely MASSIVE). 

 Brazilian Sugar Cane: Benefits

There are so many advantages to the use of Brazilian sugar cane. As aforementioned, as a plant, it regrows every year and so it is a renewable resource that will always be there for us to take from. Clearly this approach is the future and something we need to develop further. Also, as a plant, just on account of its own existence it is soaking up CO2 from the air around it and putting oxygen back out into the world. Yes, we know this is base-level scientific knowledge but it’s one of those things that’s so obvious people often overlook it in favour of bigger things. Therefore, this form of plastic production helps to offset the CO2 produced by cars and factories!  It can’t completely offset the pollution created, because the amount we’re producing through ‘traditional’ means is just far too great, but every little helps. You’re probably sick of hearing about how bad sugar is for you, but we bet you didn’t know how beneficial it could be for the planet if you use it in the right way like we intend to!

 Renewable Rubber


All that’s detailed above is only just what it takes for us to get our EVA (plastic substitute/alternative) for our product - that’s before all the rest! The rubber we use for our product is taken from tree sap, which means that we drain trees for the produce we want from them, without killing the tree itself! The tree will absolutely survive and continue to thrive in its environment, and the sap will naturally reproduce so that the same tree can be mined for its produce again and again and again. See - it’s possible to use trees for production without chopping them down to the stump! This is us further using the circular economy as we’ll never kill a single tree to make the rubber for our Drifters.

No Stone Unturned

We hope you can see from everything detailed here how serious we are about utilising a circular economy and being an assist to our Tiny Blue Dot in every way that we can. We aim to create a guilt-free consumer experience, whereby you don’t have to worry for a minute about where your product came from or where your product is going, or that by supporting us you are putting the planet at risk. This is why we want to inform you on every aspect of our production process. While many people sadly do not care either way, if you are with us, among the Good 1%, with an investment in our planet’s future, you know you can trust SeaPigs with your custom.

SeaPigs - finding a fairer way to do business