SeaPigs has no secrets

Jon Snow is no lier

SeaPigs has no secrets

“When enough people make false promises, words stop meaning anything and there are no more answers, only better and better lies.” Jon Snow Game of Thrones

The way that SeaPigs does business has always been of paramount importance to us. If you’ve been following us for a long time, you will know all about our policy of total transparency and honesty with our customers about our products and our operations. This website has troves of information about everything we do so that no matter your level of curiosity, you can find out anything about us you way want to know - and if that question isn’t answered, there are ample opportunities to submit a question to us that we’d be happy to answer - if there’s ever anything you think we’re not addressing, call us out on it and we’ll be happy enough to provide it. SeaPigs has no secrets.

Why are we so keen to address this? Because unfortunately not all businesses in this day and age are so forthcoming about their practices. If you haven’t seen it, the new Netflix series ‘Dirty Money’ is well worth a watch, and focuses on businesses that have adopted questionable practices. The first episode covers the Volkswagen scandal that has been developing over recent years.

For those unfamiliar with this case, it involved the renowned car company marketing their cars as being significantly more environmentally efficient than they actually were, in order to pass important tests allowing them to be sold on the American market. As SeaPigs is an environmentally driven brand, a story like this one is most hurtful to us as it makes a fool of all brands that announce themselves to be doing good for our Tiny Blue Dot when they’re actually doing the opposite.

Volkswagen were using a ‘defeat device’ in all of their diesel cars sold in the United States from 2009-2015 that were designed to trick the tests subjected to them that allow them to be sold, so that it would seem they were emitting much less harmful gases then they actually were when driven out on the road. The documentary notes that this makes all of their US consumers “unwilling accomplices”, as they were cheated into thinking they were being proactive and helping the environment when the opposite was the case, polluting 50% more than advertised. The emissions coming from the diesel cars is known as ‘NOx’ (Nitrogen oxide), an extremely harmful gas colloquially known as ‘smog’ - a vile smoke that can cause asthma, cancer and acid rain just to name a few. The effects VW have had on the US environment and population through their deception is unconscionable.

The company did not help themselves when exposed, however. They spun their wheels (yes, that was a car pun) for as long as they could, trying to pass off test findings as a kind of fault rather than deliberate sabotage. Investigative services repeatedly gave VW the benefit of the doubt until there were no other alternative explanations than the fraud that was taking place. The company would have persisted, until the CARB (California Air Resources Board) refused to allow any of their cars to pass any tests at all from 2016 onwards, meaning VW couldn’t sell any cars at all in the US from then on - clearly forcing their hand to sort themselves out.

Break the wheel - Sea Pigs

When it all came out in late 2015, VW shares dropped 31%, and the company ultimately ended up paying $25billion in fines. The damage to their reputation is irreversible. Instead of putting all of their efforts into slipping past the tests, it’s a shame VW couldn’t have invested this time, effort and money into actually just fixing the problem anyway rather than scamming away. As Jon Snow, the hero of Game of Thrones, once said “When enough people make false promises, words stop meaning anything and there are no more answers, only better and better lies.” How apt. It’s as though he knew.

We don’t want anything to be kept from our customers, our beloved Herd, and see case studies such as this one as validation for our Ask-Us-Anything policy. If you ask us something we don’t know the answer to, we’ll find out for you. Deceit creates distrust, and we can’t have that for our products. We will never lie to you about anything, and just because we may not tell you something doesn’t mean we’re trying to keep it quiet (we probably just assume you wouldn’t be interested). We are all about mutual trust.

Thoinks for reading,


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