“We use plastic - or have done until now - with total abandon, without any care or concern about where it's going to go and what it might do”
Sir David Attenborough, May 2018
Is recycling a waste of time?
“Imagine returning home one evening and hearing the sound of running water. You walk into the kitchen and you discover that the kitchen tap is on full and the water is cascading over the sink and onto your tiled floor. What do you do first - mop up the water or turn off the tap?”
Plastic is a fantastic material?
Plastic is a fantastic product, a feat of ingenuity; one of the most versatile and useful inventions in modern history. But we can all agree that it’s become a massive problem. We have too much of it that we don’t know what to do with it, and as a non-renewable resource, we’re starting to run out without a proper contingency plan in place. This is all because, for years now, we have used this material that is designed to last forever, to create products designed to last mere minutes.
This relates back to the kitchen tap metaphor - at the minute in society, we’re mopping up the floor without turning the tap off. Yes - we’re cleaning away, trying to make some kind of difference, but as we haven’t cut off the instigator at the source, the water is going to keep on coming and the problem is not going to go away. This is why recycling is not the answer to dealing with the problem - it’s only a part of it. Plastic production needs to be greatly reduced before we fuss about recycling the plastic that we’ve got.
Can we change plastic?
The vision is not to eradicate plastic, the vision is to further revolutionise plastic, our relationship with it, and the way we use it. We need to think about plastic consumption at every level of product development:
innovation and design
supply chain management
product life cycle.
SeaPigs knows that a world without plastic is not going to happen. However, the relationship with it can and must change in order to obtain a bright future for generations to come. We are striving to be a big part of that as one of the first companies that prioritises its relationship with plastic at the very core of the brand.
Of the 300 million tonnes of plastic produced each year globally, it is estimated that only 10% of which will be recycled - that’s 262 million tonnes of plastic going to landfills. 8 million tons of this plastic will end up in the world’s oceans every year.
“If all the plastic in the oceans was washed ashore, there would be an equivalent of five shopping bags of plastic waste per every foot of sand on the world's beaches.”
That is a sobering thought, but the plastic in our oceans is only 2.6% of the total plastic on our planet. We cover this in a blog we are currently researching.
In 2016, A well known fizzy pop brand produced 110 billion plastic bottles. Only 10 billion were properly recycled. The size of this behemoth of a corporation goes to show that “only 10 billion” is such a small number - normally that’d be an amazing statistic - but when you stand it next to the 100 billion that wasn’t recycled, it pales in comparison
Imagine if This brand had those 110 billion plastic bottles delivered back to their factories every year, do you think they would pay to put them into landfill? Highly unlikely. I bet they would find a way to make their containers reusable or recyclable.
At the moment, This large fizzy drinks brand are one of the biggest plastic polluters on the planet and are not taking responsibility for their products after use. The cost of putting all Of this brands plastic waste into landfill is at our expense and not theirs. Also, that’s not taking into account the amount of plastic that ends up in the oceans.
The real opportunity is to find a plastic that is easily recycled and does not use fossil fuels!
What We Do
Unlike business like these, we do a complete 180 and take back every single one of our products if a customer is done with them, meaning that we recycle and reuse the elements ourselves in our own products, further making our operation more sustainable and environmentally better.
Made to be remade
All our products are made to be remade, therefore, we aim to create zero waste. We consider the sustainability of all our products and processes from an early stage, to ensure we Love Our Tiny Blue Dot while creating ultimate products.
Sustainability is possible?
We are constantly researching about plastic production and pollution to look for the most optimum ways of producing our products that can do the least amount of harm to Mother Nature. We want to do the best we can to stand by the key messages and pillars that hold up our brand. Our mission is to leave only positive foot prints on our planet. It’s not just about plastic hating, it’s about finding solutions and that means research and balance.
Balance is the key to success
Global warming is a serious problem. We have spent weeks trying to work out how to reduce our carbon footprint, on top of everything else. So, we asked the 20,000 SeaPigs Herd. In short, your idea was that if couldn’t reduce our carbon foot print to zero, then we should plant trees. So after partnering with Forest Carbon we now plant a tree in the UK, for every product sold. We are now carbon positive, therefore, SeaPigs leaves no carbon footprint. The trees soak up the carbon dioxide and breath our oxygen, just what we need. We are in fact Carbon Positive.
SeaPigs- Leaving Positive Footprints
Over to You
Do you have any unanswered questions after reading this blog?
We’ve included everything we thought relevant, but if we’ve left anything out, comment below, ask us on social media or drop us an e-mail.
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Thoinks for reading!
Over and snout,