What people think about our colours
Colours are essential. They can mean so much to a brand. They are one of the first things we recognise, along with the general shape of the logo. That’s why we take our brand colours so seriously - we know how important they are. We know we need to strike the right balance between colours, and that is what we think we have achieved at doing. Here we will detail all of our colours, what they mean and why we chose them.
What People Think About Blue: Loyal, Trusting, Honest, Tactful, Caring, Concerned, Reliable, Responsible, Conservative, Persevering, Idealistic, Orderly, Authoritative, Devoted, Contemplative, Peaceful, Calm.
Blue is a dependable and constantly present color, associated with precision, trust and intellect.
Blue is most preferred by men, which you could perhaps link to the corporate world being linked to the colour. Blue is also heavily associated with reliability and loyalty, perhaps why many law enforcement uniforms are blue. If you were to ask a group of people what their favorite colour was? blue would be the most popular colour.
Blue is everywhere, the sky is often blue and If there was to be one colour associated with water, it would be blue. The business world is an “ocean” of blue, as it is prevalent in thousands of corporate identities.
Blue is ubiquitous.
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What People Think About Pink: Femininity, Playfulness, Immaturity, Unconditional, Sensual, Caring, Kind, Thoughtful, Sincere, Love.
Being a lighter shade of red, pink can retain a sense of energy and cheer blended with a perception of soothing calm. This is a feeling sometimes associated with sex and sexuality. Red has the longest wave on the colour spectrum, ensuring we notice it first.
Bright and warm pinks, such as fuchsia or magenta are vibrant, youthful and encourage a sense of confidence. Communicating a similar energy as the color red, these pinks are passionate and almost sensual. Furthermore, these pinks are said to have the power to increase one’s blood pressure and pulse rate as well as to motivate action and fuel creative thought. However, subdued and muted pinks tell a different story—in fact, they communicate in a totally different direction.
Since the colour meaning for pink includes femininity, it’s no surprise that brands like Victoria’s Secret and Barbie use the colour so heavily.
As traditionally soft, pure and delicate, women are more likely to identify with these calm pinks. Some studies of the colour pink suggest that male weightlifters seem to lose strength in pink rooms, while women weightlifters tend to become stronger around the colour.
Calm pinks are friendly and represent the carefree days of childhood.
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What People Think About Purple: Luxury, Royalty, Passion, Power, Wisdom, Creativity, Magic
Mix together red and blue, what do you get? Purple! Often associated with luxury, power, wisdom, creativity, and magic, it is the balancing color between red and blue’s colour psychologies. While red brings intensity and energy to the color, blue brings relaxation and stability, and together they make purple the perfect balance of the two. Colour experts say that it “can have calming effects over the mind and nerves, it can be uplifting and can trigger creativity.”
As with other colours, different shades have different connotations. Light purple has a more feminine energy, bright purple is associated with richness and royalty, and dark purple represents sadness and frustration,.
It used to be one of the most expensive colors to reproduce, which is why it is sometimes associated with royalty. These days, this connotation often translates to premium products or services. Associations with wisdom lead it to be used in academic institutions and for search engines.
What People Think About Green: Nature, Money, Growth, Fertility, Health, Wellness, Generosity, Environment, Well-being
In colour psychology, green is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive meanings for the colour.
Green is highly associated with nature and health, encouraging a sense of compassion, kindness and nurturing. The lighter side of the colour indicates freshness and growth while the darker shades of the color green relate to prestige and wealth.
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What People Think About Yellow: Sunshine, Health, Warmth, Happiness, Positivity, Optimistic,
Yellow is commonly linked to the sunshine. It evokes feelings of happiness, positivity, optimism, and summer but also of deceit and warning. It can mean a new horizon and optimism for a new age, making it perfect to show positive warmth and happiness. In being the brightest colour, it is therefore the most noticeable to the human eye as it stands out so much.
As you can see we have put a great deal of thought into our brand colours. We wanted to pick colours that reflected our values and showed who we are. We hope you like them.
What do you think?
Is the message we’re sending the same message you’re getting?
Let us know.