Not So Boar-ing After All
Honesty, happiness and fortune
30 second version
Winston Churchill once said: “I am fond of pigs. Dogs look up to us. Cats look down on us. But pigs treat us as equals.” In all of nature, pigs rank third behind apes and dolphins in terms of intelligence. No wonder that they are the perfect fit to be the snout of SeaPigs.
5 minute version
Off all the creatures we could have chosen to represent our brand, the pig may seem to be an interesting choice. Perhaps it may have been better to opt for a seafaring creature more directly affected by the ocean pollution and associated in the public consciousness with the issues we are so determined to course-correct. However, we were so inspired by the tale of Pig Island (elaborated upon in a previous blog PIG ISLAND), we decided to make the pig our insignia instead - providing a bit more whimsy and fun communicating our message, rather than a distressing image of a turtle choking on a plastic bag. The pig still has so much meaning to the brand and we are as happy as can be to be SeaPigs.
Pigs are highly intelligent creatures with incredibly flexible snouts - so like them we are using our brains and snouting out what our customers want, and that doesn't cost the earth. Pigs are not always the slow, lumbering creatures they are made out to be, and are capable of running a seven-minute mile, the same amount of time as a reasonably fit human. A pig’s squeal is three decibels higher than the sound of a jet engine. Hopefully the cries we are making for change as a business will be as loud! They were the first animal to be domesticated, making bacon one of the world’s oldest foods. There are approximately two billion pigs on earth, and in Denmark they outnumber people 2:1! What a better world that would be.
Pigs are capable of building relationships, communicating between themselves and have the capacity to dream. Pigs prefer water to mud as it cools them down more - despite the popular phrase “sweating like a pig”, pigs actually have very few sweat glands. No wonder the pigs of Pig Island are so happy and content - the climate would be so much more challenging without our oceans. Pigs are the final of the 12 animals on the Chinese zodiac, and represent honesty, happiness and fortune - all of the values that we hold dear! Clearly they are meant to be the face of our company, and if you’ve ever wondered why, hopefully this has opened your eyes and enlightened you.
Written by Daniel and Mick