Recycling Is Not the Solution


It’s going to take more than recycling to save #OurPlanet

30 second version - Kitchen tap metaphor

Imagine walking through the front door of your house and hearing that ominous noise - that all to familiar sound of running water. You walk into the kitchen and you discover that the kitchen tap is on full and the water is cascading over the sink and onto the tiled floor. What do you do first - Mop up the water or turn off the tap?

I’m sure you would agree, we need to turn off the tap first and then start to mop up the water. This is why recycling (a.k.a mopping up) is not the solution, but only part of it. What we really need to be doing is to slow down the flow, tightening the tap to reduce plastic production and then we can mop up.

Reduce plastic production

Reduce plastic production

5 minute version - Plastic pollution

Plastic is a fantastic product, a feat of ingenuity; one of the most versatile and useful inventions in modern history, however, today we use plastic which is a material that is designed to last forever, for products designed to last minutes.

“We use plastic - or have done until now - with total abandon, without any care or concern about where it's going to go and what it might do”

Sir David Attenborough, May 2018

Of the 300 million tonnes of plastic produced each year globally, it is estimated that only 10% of which will be recycled - that’s 270 million tonnes of plastic going to landfills. 8 million tons of this plastic will end up in the world’s oceans every year and if all the plastic in the oceans was washed ashore, there would be an equivalent of five shopping bags of plastic waste per every foot of sand on the world's beaches.

The impact of plastic pollution on the planet has seen a recent rise to prominence in the mainstream media and our preliminary secondary research offers optimism that there is a global market of consumers willing to change the way in which they consume plastic. The vision is not to eradicate plastic, the vision is to further revolutionise plastic, our relationship with it, and the way we use it. We need to think about plastic consumption at every level of product development:

1) innovation and design

2) supply chain management

3) consumption

4) product life cycle.

During our research we discovered the main problem with brands today - BRANDS DO NOT TAKE OWNERSHIP OF THEIR PRODUCTS AFTER USE. Take Coca Cola for example - in 2016 they produced 110 Billion plastic bottles and this is what happened to them:

Coca Cola Is Drowning in Plastic

Coca Cola Is Drowning in Plastic

Imagine if Coca Cola had those 110 billion plastic bottles delivered back to their factories every year, do you think they would pay to put them into landfill? Highly unlikely. I bet they would find a way to make their containers reusable or recyclable. At the moment Coca Cola are one of the biggest plastic polluters on the planet and are not taking responsibility for their products after use. The cost of putting all Coca Cola’s plastic waste into landfill is at our expense and not the brand, and that’s not taking into account the amount of plastic that ends up in the oceans.

SeaPigs is not perfect, as nothing is, but this blog is to explain the rationale behind our SeaPigs Mission and Guarantee.

The SeaPigs Mission:

To reduce plastic production and take responsibility of our products after use.

The SeaPigs Guarantee:

SeaPigs guarantee to re-use or recycle your old SeaPigs products free of charge and give you £10 off your next purchase.