How to help us

Get the SeaPigs brand out there…

1 one.

Subscribe to our mailing list.

We will send you one newsletter a month and ask for your advice once a month

 

2 two.

Make Yourself Herd

Have your say and help us shape our brand and products

 

3 three.

Kickstarter survey (3 mins)

We need to know your advice on why you supported our Kickstrter campaign or not.

 

4 four.

Engage with us.

You can find us on the following social media platforms

 
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Contact Us

Tel: 07946 297 323
Email: Mick@SeaPigs.co.uk

Name *
Name
Seapigs - We Make It - We Tale It Back

We Make It - We Take It

 
SeaPigs Brown Bag
 

How do I return my old SeaPigs product?

Email seapigs.lotbd@gmail.com with your name and address, we will post you a reusable SeaPigs brown bag with a sticky label inside. Pop in your old SeaPigs product and drop it in the post. We do the rest.

Oh and once we have your old product we will EMAIL you a £10 off VOUCHER FOR your next purchase.

SeaPigs: If we make it, we take it back.

If we make it, we take it back…

If we make it, we take it back…

IF-WE-MAKE-IT-WE-TAKE-IT-BACK

IF WE MAKE IT, WE TAKE IT BACK

SeaPigs promise

Questions from the herd


Over the last two years we have been asked a lot of questions, so we have kept a long list, this is the synopsis of the questions, from The Herd:


1. Who are SeaPigs?

SeaPigs are a prosocial brand that takes responsibility for its products after use and makes beach footwear that doesn’t cost the earth. At SeaPigs we are Serious About Feet and our SeaPigs Drifters – not flip flops are designed to look after your Trotters and our planet.

2. What do SeaPigs Make?

SeaPigs Drifters - not flip flops

From our research we found an issue with flip flops not offering enough support or protection to our Trotters, so we developed a solution - the SeaPigs Drifters feel similar to flip flops, but without the toe strap and they offer correct support and foot alignment. The SeaPigs Drifters have been anatomically designed and engineered to fit.

3. Where are SeaPigs based?

SeaPigs HQ is in Newcastle and the SeaPigs Drifters are being made in Bristol.

4. Why SeaPigs name?

Our brand is inspired by the tale of Pig Island, whereby a group of pigs escaped a shipwreck in the Bahamas by swimming to the shore of a tiny, uninhabited island that they adapted to, and remain on to this day. We see this tale as a beautiful example of nature and a story that embodies our light-hearted take on the more serious issue of humanity’s effect on Our Planet and its short, catchy and cute.

 
 

5. How do SeaPigs recycle their products?

If We Make It - We Take It Back. Our products are designed to be easily disassembled and as we use natural materials they are easily recycled. We will collect our old products and after we have enough, we will recycle, but our ultimate aim is to reuse the materials into other SeaPigs Products and development is well under way to achieve this.

6. What materials are SeaPigs using?

We are using mainly natural materials, Natural Cork, Natural Rubber, Expanded Rubber and recycled fishing nets as thread, so we don’t use any glue.

7. What makes SeaPigs different from its competitors?

We are balancing the needs of the people and the planet. We are developing and making beach footwear that doesn’t cost the earth. Our aim is to make our ethical and sustainable flip flops, better than the unsustainable ones.

8. When is SeaPigs launching?

SeaPigs Drifters are launching on Kickstarter on the 27thFebruary 2019. We will also be releasing our SeaPigs Drifters: Limited Editions. 10 beaches of the world chosen with YOU and designed with original artist eye-illustrate.

9. Where are SeaPigs products made?

SeaPigs products are made in Bristol, but a lot of the materials and parts are coming from different places. Cork is coming from South Africa, Natural Rubber from Vietnam, injection moulded parts made in China, thread from the ocean and packaging recycled paper. The product is then fitted, shaped, assembled, stitched and printed at Create Flip Flops in Bristol, then off to the Herd.

10.How are you being sustainable?

If We Make It - We Take It Back. The problem is that brands do not take responsibility of their products after use. We design our products to be environmentally friendly and as we know that they will end up on our doorstep in around two years’ time, we have designed the product to be easily disassembled and separated, to be reused into other products.

11.How are you helping the planet?

We are leaving positive footprints on our planet, due to the SeaPigs promise - If We Make It, We TaKe It Back. This means that with your help (and we give you £10 off your next purchase) we will not add to the waste in our oceans, our beaches or landfills, we take responsibility for our products after use.

12.Will you be making other products?

Yes, we are already in early stage development with a new range of children’s beach footwear, utilising the under sole support and 4 layers sole technology from the Drifters, to ensure your little piglets trotters are well looked after. We Pinky Promise to tell you more, when we do.

13.Who is your target market?

The Good 1%. If you are reading this then you are more than likely part of the Good 1%, people who believe in helping our planet and remember there is no planet b. We want people to become part of the solution, we cannot do this on our own.

14.Will you be making children’s beach footwear?

Yes, we are already in early stage development with a new range of children’s beach footwear. We Pinky Promise to tell you more, when we do.

15.Will SeaPigs Products be available in shops?

SeaPigs products will be launched onto Kickstarter first - in February 2019, then onto our own website, then we will release onto Amazon and then our selected retail stores, Fenwick’s, Harrods, John Lewis and Selfridges.

16.Are your products vegan friendly?

Yes. We spent a long time trying to find a vegan friendly glue, which we were unable to do. We then had a simple solution, stitch it. It has so many benefits

1. No Glue

2. Vegan friendly

3. We can recycle some old fishing nets to make the thread

4. Plastic is an amazingly strong and durable product, perfect to hold together our sole.

17.What packaging will SeaPigs use?

Brown Paper bags using recycled paper. Our returns bags will be reusable and you can track its journey, to ensure we get as much use out of the bag as possible.

18.Is the packaging plastic free?

Yes, zero plastic in our packaging.

 
SSeaPigs brown Paper bag
 

19.Are the materials you use, organic, recycled and without cruelty to animals?

Cork and Rubber are both crops that do not need irrigation or pesticides or herbicides, so Yes. Expanded Rubber is made from natural Rubber and we will be using recycled discarded fishing nets as thread. Natural cork and rubber are 100% natural and involve no harming of animals.

20.How do SeaPigs source their raw materials?

We are still carrying out due diligence on our suppliers and no final decision has been made on which suppliers we are using. All our eyes are on making the product and the use of natural materials. We Pinky Promise to tell you more, when we do.

21.How do you treat the people that make them?

The product is made in the UK, with the injection moulding part carried out in China. Create Flip Flops have worked with them for 8 years and have carried out their own due diligence, we are going out to inspect the factory in March 2019, for ourselves.

22.Why are people throwing away so many flip flops?

Fast Fashion - Flip Flops have a typical 2-year lifespan, they are the most abundant footwear in the world and the oldest.

“Millions of mostly non-recyclable plastic flip flops are discarded every day which are toxic to nature, animals and humans. They end up in landfills, our oceans or washed up onto our beaches.” Blue Ocean, 2018

23.How are your flip flops different from the rest?

We are making SeaPigs Drifters - not flip flops. The SeaPigs Drifters have been made to be beneficial to foot health and well-being. They have foot support that is not restrictive, but allows the foot to adapt to the sole, while also being supported.

24.How do we return the product back to you?

Go to www.seapigs.co.uk and enter your name and address, we will post you a reusable SeaPigs brown bag with a sticky label inside. Pop in your old SeaPigs product and drop it in the post. We do the rest.

Oh, and once we have your old product back at SeaPigs HQ, we will send your the £10 discount.

25.Is the manufacturing process ethical and green?

The manufacturing process is based in the UK, with help from china with specialist Injection moulding. We are using materials that are environmentally friendly. Remember the SeaPigs Promise, If We Make It We Take It Back. We take the responsibility for our waste, from you and the local authority. Guiltfree consumerism.

26.Do you give any of your profits to help clean up the oceans?

Our intention is to do so, and we are going to launch a campaign to choose the ocean beach clean-up charity or another option which we will ask the herds opinion - so that we can all get behind and support it.

27.How will the SeaPigs Drifters mould to your feet?

Using the SeaPigs Drifters 4-Layer Sole Technology, the combination of natural materials and the sequence of the layers allow the foot to be supported from the SeaPigs under sole technology, while being given the freedom to mould the foot to the sole.

28.Is the product made in the UK and creating local jobs?

SeaPigs products are made in Bristol, but a lot of the materials and parts are coming from different places. The product is then assembled, stitched and printed at Create Flip Flops in Bristol. We are hoping to increase employment in Newcastle and Bristol. SeaPigs already has 4 employees and a dedicated team of 2 people in Bristol. Yes, and yes.

 
 

29.Where can we buy the SeaPigs Drifters?

SeaPigs products will be launched onto Kickstarter first in February 2019, then onto our own website, then we will release onto Amazon and then our selected retail stores, Fenwick’s, Harrods, John Lewis and Selfridges.

30.Are the products ethically sourced and will consumption of the brands products lead to a sense of myself being a more ethical consumer?

Yes, and yes. From our research people wanted Guiltfree Consumerism, that is our aim. We take responsibility for our products after use, therefore, you are safe in the knowledge that we are repurposing the old product correctly.

31.How does Pig Island relate to the SeaPigs brand?

Our brand is inspired by the tale of Pig Island, whereby a group of pigs escaped a shipwreck in the Bahamas by swimming to the shore of a tiny, uninhabited island that they adapted to, and remain on to this day. We see this tale as a beautiful example of nature and a story that embodies our light-hearted take on the more serious issue of humanity’s effect on Our Planet.

32.What else are we doing to help?

Our aim is to find out how to make people love sustainable products and we believe that design is the solution to our serious global waste problem. Brands need to take responsibility for the full lifecycle of the product. ‘Our relationship with our customers and products does not end upon a sale: Our products are designed to be reused, rather than being sent to landfill or clogging up our oceans.

33.How do you ensure the product is environmentally friendly?

We believe in sustainable by design and as we know that we will receive our product back, we design them to be easily disassembled and repurposed. We take responsibility for our products after use.

34.How did this idea come about?

We had a desire to find a new way to do business. Through our research we identified key drivers for most people: a purpose in life, an intrinsic motivation, a passion, along with autonomy and to be part of a community. This made sense to us, it was exactly what we wanted. So, we spent the last 2 years trying to find a way to create a brand that captured these ideals. SeaPigs was born. Whilst Mick was studying his masters at Newcastle University - 2 things resonated with him;

1. The Business School philosophy ‘Challenge Today, Change Tomorrow’; and

2. The constant reminders from lecturers that business, the economy, governance and globalisation need to change

He took this to heart and decided that SeaPigs would ‘challenge today to change tomorrow’.

35.Do SeaPigs Drifter float?

No idea, but we Pinky Promise to test and get back to you.

36. For discussion - Who would win a fight between a SeaPig and a croc?

Please answer via social or website - funniest answer wins a SeaPigs water bottle.

We Listen - what you want

Research so far

We Listen to our herd

We Listen to our herd

This is what we have learned from YOU so far.

Stage 1

1. Market Research

We need to balance the needs of the::

  1. The People (YOU)

  2. The Organisations (SeaPigs)

  3. The Planet (Love Our Tiny Blue Dot)


Stage 2

2. White Paper

People do care about sustainability and our planet, but they will not compromise on product style, convenience or quality.


Stage 3

3. 100 Informal interviews

A large amount of people think sustainability is recycling, however the more well informed audience recognise its not just about recycling and are interested to help, as long as it is easy.


Stage 4

4. Focus Group 1: Love Our Tiny Blue Dot

Our Pinky Promises were tested, adapted and formed from the outcome of this gathering and a realisation that people do not buy products just because they are sustainable.


Stage 5

5. Qualitative Research: Flip Flop Purchasing Decisions - 11 interviews

This research highlighted our 2 main competitors; Havaiana’s & Birkenstock and why people love beach footwear.

Online Survey: Flip Flop purchasing decisions – 357 responses

Style was the most important buying decision and people value comfort highly.

When asked what they do with flip-flops once they have expired, 46% said that they dispose of them in a household bin, 30% still have them, 9% gave them to charity and only 7% recycled them.


Stage 6

6. Qualitative Research: Do they like the SeaPigs Brand and messages – 11 interviews.

It was clear that people loved the name SEAPIGS and they especially loved the SeaPigs Guarantee, even the environmental sceptics. With your advice we decided to make unisex beach footwear.


7. Qualitative Research - cocreated flip flop.- 10 interviews

We found out that we will pay more money for comfortable beach footwear and STYLE is the most important buying factor.

Stage 7


Stage 8

8. Online survey - branding - 256 responses

The SeaPigs branding was chosen by the SeaPigs Herd, via qualitative & quantitative research, alongside social media engagement.


Stage 9

9. Focus Group 2 - Brand and Product

The SeaPigs Guarantee was refined further, along with lots of helpful adaptions. A big thank you to Newcastle University and the Start Up Team.


Stage 10

10. Structured Interviews - cocreated flip flop - 11 one hour interviews.

Product stitching was discussed and well received and the artists impression drawing was widely liked.


11. Focus group 3: Subscriber rewards and pricing

Subscriber rewards were adapted and refined and unisex decision confirmed.

Stage 11


Stage 12

12 online survey - cocreated flip flop - 111 responses

Stitching the sole was positively received, without the herd knowing the environmental benefits of stitching and not using glue.


13. Website and conent testing - structured interviews

More to follow, we pinky promise

Stage 13

SeaPigs Big Print


As soon as we have a product to sell we will ensure all the small print, will be in SeaPigs BIG PRINT.